According to GfK Retail and Technology data, UK mail order
sales of apparel exceeded £584 million in 2009. From
September to December there was a steady increase in mail order
apparel sales, with £62.5 million spent in November alone,
as shoppers ordered clothes in time for a pre-Christmas
delivery.
Childrenswear cataloguer No Added Sugar was
chided by the Advertising Standards Authority for showing
“irresponsible” images of children, reports the
Telegraph. The catalogue featured photos of children with
plastic bags on their heads with the caption “We’re
rubbish”. This is the second direct-selling company to fall
foul of the ASA this week. The Telegraph also reports that Mobility
& Lifestyle was rapped for promoting its mobility
scooters using images of topless women wearing mini-skirts and
Santa hats.
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