Fanatics, a leader in licensed sports merchandise and NEXT have announced a new long-term connected inventory partnership which will significantly broaden the officially-licensed sports merchandise assortment available at nex.co.uk.
This is a first for Fanatics in Europe. Matthew Primack, SVP international business affairs and development, at Fanatics said: “This new partnership with NEXT, one of the most popular retailers in the UK, will mean that its customers will now have access to one of the widest ranges of licensed sports merchandise available. This is great news for customers who already visit next.co.uk to shop for quality clothing and homeware and who will now also be able to choose from a range of products, designs and styles from their favourite sports leagues, events, teams or players.”
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