Revenues at the direct division of British apparel and decor
retailer Next rose 7 percent to £873.2 million ($1.30
billion) in the year ended January 2010. Profits for the division
are also up from £157.6 million ($234.6 million) last year,
to £183.6 million ($273.3 million)-a rise of 16.5 percent.
Overall pretax profit at the retailer was up 18 percent to
£505 million ($751.5 million).
Next says one of its primary targets for 2010 is growing its
international business. The retailer is moving away from overseas
store openings to focus on its international website
NextDirect.com. Having posted a profit of £800,000 ($1.2
million) via its international website last year, Next has set
its sights on generating a profit of £1.4 million ($2.1
million) on sales of £7 million ($10.4 million) in
2010.
This year will also see Next embark on a fully fledged
international marketing campaign; it has already started testing
concepts in the US.
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