Next sells Trouva

Next sells Trouva

Next, which acquired Trouva as part of its IP deal, has sold the brand on to Re:store.

Trouva was founded in 2013 as an online marketplace for smaller independent suppliers and has some 650 sellers on its platform. It was acquired by last year.

Jon Reynolds, CEO, Re:store said: “We’re excited by the opportunity to acquire Trouva and introduce our social commerce technology to Trouva’s fantastic boutiques and brands. We believe that the future lies in enabling deeper connection and community online with authentic and passionate sellers, like those on the Trouva marketplace.”

Trouva’s chief operating officer Dimple Patel added: “This new phase for Trouva is an exciting one for both the team and our independent community. After what has been a turbulent year for all retailers, we’re thrilled to have Re:store on board to help Trouva continue to push the boundaries of technology and retail.”


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