Not on the High street activates re-brand launch campaign

Not on the High street which has rebranded to widen its appeal as a leading gift supplier has launched a new marketing campaign targeting a younger audience. Devised by New Commercial Arts, the campaign highlights a range of relatable ‘gift-worthy’ events that can be fulfilled by its offering which includes 40,000 new products added this year and 20,000 that can be delivered next-day.

Not on the High Street’s Lorna Brown who is brand & creative director said: “Not on the High Street is an iconic British gifting brand and the ultimate destination for today’s gift givers, however big or small the occasion. We’ve given the brand a fresh new look and our new campaign represents a key milestone as we broaden our appeal to a new generation of gift givers.”