Notonthehighstreet is set to launch in Germany in October with a multimedia campaign which will include experiental activity. OMD is handling the German media buying which will take in a number of popular lifestyle magazines. The launch will also deploy paid, social, affiliate and search marketing, PR, and outdoor advertising. An old routemaster master bus will be branded, loaded with products, and driven to an a number of German towns and cites which have markets.
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