Online retailer OakFurnitureLand.co.uk has expanded its retail
footprint and opened its third store, in Stockport, on 8th
January. The Stockport location was chosen after the company
identified Greater Manchester as a key catchment area following
analysis of its target audience. With the new store,
OakFurnitureLand hopes to attract customers from up to 50 miles
away.
The Stockport store follows the opening of a showroom in
Cheltenham in July 2010. The company also operates a showroom in
Chester with plans to open eight more “strategically
sited” stores across the UK in 2011, says head of marketing
Rachel Wolstenholme.
There is further expansion online too. In December,
OakFurnitureLand purchased the domain name and intellectual
rights of Right Price Furniture, a collapsed online furniture
retailer registered under the name James & James Ltd.
The plans for Right Price are “fairly fluid”, says
Wolstenholme, but initially include improving customer service.
This means “removing delivery charges and [making]
improvements in the communication of deliveries, such as
four-hour delivery windows and reminder texts”. The next
step will be to grow the ranges and offer more choice and variety
to Right Price customers.
Its strategies to grow the business seem to be working well. In
December, OakFurnitureLand was named 34th in The Sunday Times
Virgin Fast Track 100 list, posting an annualised sales growth of
almost 85 percent for the past three years and turnover of
approximately £17 million in the year ending September 2009.
For the current financial year, the company expects turnover to
have doubled.
Share