Oasis will take concession space in five Sainsbury’s stores alongside the supermarket chain’s Tu clothing departments in an initial trial. Two of the concessions will open well before Christmas. Sainsbury’s is the sixth largest UK clothing retailer by volume and is reported as stating that it wants to evolve into a fashion destination for consumers. Other concessions within Sainsbury’s stores currently include Clarks and Specsavers.
James Brown, director of commercial for Sainsbury’s commented: “We are delighted to be welcoming Oasis to Sainsbury’s stores. It’s on trend fashion ranges will complement our high quality Tu clothing offer, and support our strategy to make our stores leading fashion destinations.”
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