New analysis from ecommerce platform Visualsoft shows how shopping habits have changed since the pandemic, with consumers spending more on making their homes comfortable, functional and fit for flexible living.
Furniture, Home Furnishings and DIY have seen the average order value (AOV), adjusted to reflect inflation, rise from £132.59 in 2018 to £222.91 in 2025, a 68 per cent increase. Office and Stationery Supplies have seen even sharper growth, with AOV rising from £177.14 in 2018 to £592.11 in 2025, a 234 per cent increase.
A particular jump came in 2021, when many were adapting to longer-term remote or hybrid work patterns. The figures, which already account for inflation, show that Furniture, Home Furnishings and DIY AOV increased by 27 per cent between 2020 and 2021. Office and Stationery Supplies rose by 17 per cent over the same period.
Jenna Pollard, Senior Data Analyst at Visualsoft said, “We have seen this trend play out across our client base. Home and Furnishings have been strong for a while now, and we are also seeing stationery and office supplies seeing sustained growth. It points to a broader shift where people are choosing to build the life they want at home, rather than commute back to old routines.”
“Shoppers are prioritising spending on practical improvements that enhance daily life. Dedicated workspaces, flexible living areas and home comforts have become essentials rather than luxuries for many.”
The continued strength of categories like homewares, flooring, and office supplies points to sustained behavioural change. People are not just spending more because of price rises. They are choosing to make their homes better places to live, work and relax.
Share