Algolia has announced its collaboration with Oh Polly. This enables Oh Polly to create an unparalleled search experience for millions of their global customers. As a result, search sessions now drive 20 per cent of revenue for the company.
Since its inception, Oh Polly has rapidly evolved into a leading online destination for fashion-forward women, powered by a bold, social media-oriented approach. To fuel this momentum, Oh Polly relies on Algolia’s scalable, high-performing search platform, ensuring seamless customer experiences, whilst minimising the inefficiencies that often challenge fast-growing brands. With Algolia, Oh Polly continues to redefine what it means to deliver fashion at speed and scale.
Lauren Muir, product owner at Oh Polly noted: “At Oh Polly, we’re dedicated to offering customers ‘something a little bit extra,’ and we knew our search experience had to embody that same commitment. In just six days, Algolia transformed our search performance, driving significant improvements across our key metrics and taking our customer experience to the next level.”
Oh Polly shoppers using Algolia’s AI-powered search convert at 3.5x the rate, with an average purchase value 172 per cent higher, and a bounce rate that is 144 per cent lower than those that don’t. It’s a seamless, intelligent experience that drives meaningful results.
Algolia’s Dynamic Re-Ranking feature transforms Oh Polly’s search results, automatically enhancing relevancy without the need for manual intervention. With more time on their hands, Oh Polly’s eCommerce team now focuses on unlocking valuable insights from Algolia’s rich customer search data – insights that were previously out of reach.
Muir added: “Algolia gives us unprecedented visibility into our search data, allowing us to fine-tune the customer journey. It’s crucial – search is customer feedback in real time. Ignoring it means overlooking how our customers’ shopping behaviours are evolving.”
Bernadette Nixon, chief executive officer, Algolia said: “Oh Polly exemplifies what’s possible when a forward-thinking brand harnesses cutting-edge AI search technology. We’re excited to see how this partnership evolves as Oh Polly grows and pushes the boundaries of search innovation.”
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