Olapic, a relatively new platform which collects images and videos from social media sites including Instagram, Facebook, Vine, Twitter and Tumblr is working with ASOS, and other online brands, to integrate customer generated content into the shopping experience.
Olapic which also boasts Coach, Desigual and Lancôme amongst its charter clients, claims that clients experience a 4.6 per cent conversion rate when customer photos are present, 9.6 per cent when a visitor interacts with customer photos, and a five per cent average sakes lift.
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