Swiss sportswear brand On has set a target of at least CHF5.6bn in annual sales by 2029 as it prepares to enter football and golf.
Running, trainers and apparel remain its main growth priorities. Its strategy combines direct-to-consumer channels with selected wholesale partners.
Announcing the plans at its investor day on 22 September, On outlined an ambition for annual compound sales growth in the high teens at constant exchange rates between 2026 and 2029.
It also aims to maintain a gross margin of at least 65 per cent and reach an adjusted EBITDA margin of at least 22 per cent by 2029.
These are targets rather than achieved results. On reiterated its existing outlook for 2026.
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