With various international sporting competitions, such as the UEFA EURO 2024, set to take place in Europe this summer, SME buyers are increasingly interested in sports-related products, according to new data from Alibaba.com.
To enable SMEs across Europe to capitalise on demand, Alibaba.com has launched a promotional event from 20 May-30 June, with product deals on sports and lifestyle products and SME-focused initiatives. Amongst these are the 100 “Champion Products” bestsellers – items that rank within the top 100 identical products on external competitor online marketplaces.
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