Pure Pet Food which manufactures personalised pet food using natural ingredients has secured multi-million-pound growth funding. The business raised the funds from Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund. This latest funding round follows a £2m investment by the Northern VCTs in 2019 and will allow the company to continue to support its ambitious growth plans.
Yorkshire based Pure was established in 2012 and enjoyed a sale boom during the pandemic, as increasing numbers of pet owners signed up to its subscription service.
Mat, Co-Founder of Pure, said: “The investment will help Pure continue to provide the very best service to our customers, create deeper connections, significantly grow our customer base, offer more personalised health-based products and services, develop and grow our retail proposition with Pets at Home and continue to lead the air-dried pet food market in the UK.”
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