New research released by emerchantpay has found that there is strong market potential for merchants who prioritise the adoption of Open Banking payments early in their payment strategies. The survey of UK consumers found that one in two people are unknowingly using Open Banking during checkout, with more than half (51 per cent) of the UK population being unfamiliar with the term Open Banking.
Once consumers were informed about what Open Banking is, 45 per cent of respondents that had not heard of the term claimed they had in fact used Open Banking for purchases. This suggests that the term is not widely recognised, but Open Banking payments are actively being used by consumers. Of those who had heard of it, usage increased significantly to 58 per cent, indicating that, once understood, consumers are eager to use Open Banking solutions.
The outlook for Open Banking is also positive, with nearly a fifth (19 per cent) of respondents saying that they will use Open Banking more frequently in 5 years’ time. This compares to 14 per cent saying the same for Buy Now Pay Later (BNPL) and 7 per cent for crypto. Merchants in many sectors can leverage the opportunities of Open Banking, with 44 per cent of respondents saying they would use it for online retail, 36 per cent for utility bills, 34 per cent for hotels, 30 per cent for airline tickets, and 25 per cent for online subscriptions.
Younger consumers demonstrated more awareness of Open Banking, with 25–34-year-olds most likely to have heard of it (45 per cent). There is also an anticipated 32 per cent surge in the use of Open Banking payments among 25–34-year-olds over the next five years. However, more work needs to be done to educate consumers.
Merchants can use Open Banking to enhance their checkout experiences and meet changing consumer expectations. Many aspects that consumers identified as important when making a purchase online align with Open Banking solutions, namely security (60 per cent), privacy (41 per cent) and speed (38 per cent).
Banks also have a part to play in increasing awareness and trust in Open Banking. Two thirds (66 per cent) of survey respondents stated that they had never received communications from their bank regarding Open Banking, while only 17 per cent recalling that they had been notified about it (17 per cent were either not sure or did not have a banking account).
Jon Horddal, chief product officer, emerchantpay explains, “The opportunities Open Banking offers to merchants are boundless, with it providing many features that consumers are currently seeking and demanding at the checkout. However, it’s evident that there’s a lack of awareness of Open Banking as a term.
“To create a win-win situation for consumers and merchants, there needs to be more education as to what it means and what its benefits are – from both the merchants themselves, but also from banks. Many of the key features consumers want are available via Open Banking, but merchants need to be better equipped to demonstrate these benefits to consumers.
“To reap the rewards that Open Banking has to offer, merchants need to start including Open Banking payments at the checkout, alongside an explanation, to see the sort of consumer adoption we’ve experienced in the past with new payment methods, such as BNPL and eWallets.”
The research follows the recent news that emerchantpay has partnered with TrueLayer, a European Open Banking payments network. Through the alliance, emerchantpay will offer Open Banking payments as an online checkout option for merchants across the UK and Europe.
With this solution, emerchantpay’s merchants can leverage this new payment option to allow customers to instantly connect to their online banking environment at checkout for a secure and frictionless payment experience. By simply logging into their bank accounts to complete the payment, customers can swiftly complete transactions in seconds. There is no need to create additional accounts with TrueLayer or even manually enter financial account details.
Share