A new report from The Soil Association has discovered that the organic beauty category has delivered double-digit growth in the UK for the ninth year. ‘Conscious Consumerism’ has become more popular and is driving demand for sustainable and ethical products.
Clare McDermott, business development manager for The Soil Association said: “With the climate crisis dominating the headlines, and a desire across the board for more sustainable living, certified organic beauty and wellbeing products are more relevant than ever as a way for shoppers looking for simple choices to reduce their environmental impact.
“2020 promises to be an exciting year of cutting through the noise, to drive real, heartfelt solutions to sustainability as more retailers’ stock certified organic and natural beauty brands in response to this demand with transparency being of the utmost importance to today’s citizen.”
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