Orvis appoints chief product officer


Orvis appoints chief product officer

Family owned outdoor retailer Orvis has named Reenie Benziger as its chief product officer. Previously VP global apparel at Nike, Benzier takes up her new role on January 11th.

Reenie Benziger

“Reenie brings to Orvis impressive leadership experience from some of the world’s best product-led retailers,” said Orvis president Simon Perkins. “We have a very strong team in place that has given us great momentum over the last few years. Adding Reenie’s perspective and knowledge positions us to write a really exciting next chapter in our long-held commitment to building the best products for our customers.”

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