Brits are going to extraordinary lengths to bag a bargain as new research reveals shoppers caught up in the Black Friday frenzy are missing essential hacks to make big savings on holiday deals.
The survey of 2,000 UK adults, commissioned by HONOR, to mark the launch of its Magic V3 phone, found 62 per cent admitted they can’t resist a good bargain, with 1 in 5 excited for Black Friday. This excitement has led to creative strategies, such as using multiple email addresses to maximize discount codes and new customer offers.
Remarkably, half of the deal hunters admitted to having three or more email addresses just for snagging deals, spending nearly three hours on average browsing across five or more tabs during Black Friday.
While 36 per cent of savvy shoppers have made purchases during Black Friday or Cyber Monday sales, only 1 in 4 plan their buys in advance, and a quarter use price comparison sites to ensure they get the best deals.
However, many shoppers are missing key tricks. Less than 10 per cent have set up accounts with major retailers beforehand, a sure-fire way to streamline the checkout process when deals go live.
Only 15 per cent stay up until midnight to grab early discounts, a strategy that helps avoid missing out on popular items that sell out quickly.
It’s crucial to ensure your tech is ready for the November rush. Nearly 1 in 3 reported device crashes while hunting for deals, with 28 per cent feeling overwhelmed by the sheer volume of offers, and 1 in 5 frustrated slow devices.
“Shoppers are feeling the strain of deals hunting, with an overwhelming number of discounts and retailers taking up an unnecessary amount of time and patience. When it comes to finding the best deals during Black Friday, preparation and the right tech are key” said Tony Ran, CEO, HONOR Europe.
The survey also revealed significant lifestyle changes people are willing to make to save for major Black Friday purchases: 45 per cent would stop eating out, 44 per cent would cut out takeaways, 35 per cent would forego their coffee-shop habit, and nearly a quarter would reduce subscriptions to curb spending.
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