Oxfam is working with Superdry to encourage Superdry customers to donate their unwanted clothes via ‘Give Back’ boxes. Participating customers in an initial 22 stores will be entered into a prize draw to win store vouchers.
Superdry is working towards becoming a retail leader in environmental initiatives and this one will, it says, capture the support of conscious consumers and encourage sustainability. Oxfam will benefit from a new donation channel which will help it to raise funds whilst reducing the impact of clothing on the environment by giving garments a second lease of life.
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