parcelLab has announced the launch of Retain. The new product provides the uncomplicated returns experience today’s consumers expect, while providing brands with the flexibility and customisation options needed to reduce costs, recover more revenue, and make returns more sustainable.
Retain uplevels the returns, warranty, and exchange process from paper to digital, featuring a digital returns portal as well as tracking and communications to enable customers to effortlessly register their returns, get a label or QR code, and track returns. Personalised emails and a customised Returns Status Page deliver end-to-end post-purchase communication to drive web traffic and repeat purchases.
Returns remain an untapped part of the post-purchase experience and the next revenue retention opportunity for brands. A recent parcelLab study found that brands’ return policies influence 92 per cent of consumers – and 54 per cent of consumers expect access to the return process status at any time. To meet this overwhelming market demand, parcelLab developed Retain to empower retailers to deliver their customers the tools and transparency they require while ensuring personalised journeys that build and sustain customer loyalty over time.
“We are thrilled to integrate parcelLab’s latest product feature into our post-purchase experience. The uncomplicated returns process aligns perfectly with WYZE’s commitment to customer satisfaction and seamless shopping,” said Veronica Lu, senior eCommerce growth marketer at WYZE. “With Retain, we can offer our customers an even more intuitive and efficient returns experience, something that’s paramount in today’s retail landscape. The flexibility and customization options provided by parcelLab’s innovative platform allow us to not only reduce operational costs but also make our returns process more sustainable. It’s a win-win for WYZE and our valued customers.”