Outdoor sportswear brands Berghaus and Speedo are improving customer experience for online customers via a series of new site launches which incorporate integrated order management. The re-platforming with eCommera, leveraging Demandware’s digital commerce solution, sees the launch of three sites for each brand – UK, EU, and ROTW.
Pentland Brands will adopt eCommera’s fully integrated Order Management system to provide visibility and control of the Berghaus and Speedo order processes from a single platform. The automated system connects inventory management, transaction settlements, address checking, routing and customer returns, to create a more efficient order management process.
Andrew Thomson, group digital director at Pentland Brands commented “Our previous system had expensive operational costs and was unable to support our strategic requirements and future plans. eCommera is an ideal partner for us as they specialise in helping brands accelerate growth.” Pentland Brands has annual sales of US $3 billion across 200 countries, is majority owner of JD Sports Fashion plc as well as the name behind some of the world’s renowned sports and outdoor brands.
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