Love Layla, a Pontefract-based card and gift retailer, has invested a six-figure sum in new printing technology to allow it to meet rising demand for personalised products. The business has seen sales of personalised cards grow 300 per cent over the last year and will use the new equipment to personalise a wider range of products including mugs, pet bowls, bar mats and Christmas gift sacks.
Stacey Dennis, founder of Love Layla, said: “People have embraced the ability to personalise cards, and we’ve seen some hilarious jokes over the years. Our investment in the latest printing technology will mean we can continue to grow this part of the business and give our customers even more choice in creating the card and gift for every occasion.”
The business has seen stationery demand double in the last 12 months as more people worked from home. It expects personalisation to account for 25 per cent of sales in the upcoming year.
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