Peter Smart who began his career in business to business marketing with roles in product management at RS Components has joined The Parts Alliance as its Head of Marketing for Strategic Projects. Peter was most recently Director for Global Business & Brand Strategy at Brady Corporation UK which he joined in 1998 working across its Seton and Safetyshop brands. The Parts Alliance group, which specialises in the trade supply of car parts and accessories was acquired in April this year by HgCapital and is headed by former Brady Corporation CEO Peter Sephton.
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