Pets Choice, which supplies partners in the Grocery, Independent retail, eCommerce, Pet Speciality and Veterinary sectors has agreed to purchase five brands from PetLife International Ltd to strengthen its product portfolio in the premium and veterinary sectors.
Otodex, FormulaH, Conficlean2, Welpi and Cimicat will join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.
CEO of Pets Choice, Tony Raeburn, comments “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
CEO of Petlife International, James Hancock, comments “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”
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