Pets Choice Ltd, has agreed to purchase, from Pets’ Kitchen Ltd, their premium pet food brand, Vet’s Kitchen.
The Vet’s Kitchen brand, which primarily offers dry dog & cat food will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, TastyBone and B-Calm.
Whilst Pets Choice are purchasing the pet food division, this will enable Pets’ Kitchen Ltd to concentrate on the development of their clinical veterinary practices under their Vet’s Klinic brand.
A long-term collaboration agreement between the two companies will continue to support the Vet’s Kitchen and Vet’s Klinic operations.
CEO of Pets Choice, Tony Raeburn, comments “This is a fantastic acquisition for Pets Choice as we continue our drive in both product premiumisation and into the Vet Sector. We’re excited to onboard the Vet’s Kitchen team and pair their knowledge with our own.
Managing Director of Pets’ Kitchen, Laura Shears comments: “We have just opened our second, state of the art, ‘Vet’s Klinic’ veterinary practice in Reading and we have been seeking to divest our pet food division whilst maintaining an ongoing association. We are delighted that we can hand over the Vet’s Kitchen brand to Pets Choice and to continue with a collaboration agreement for the long-term benefit of both companies. We look forward to seeing the Vet’s Kitchen brand go from strength to strength under Tony’s fantastic team.”
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