BT
Expedite has been working with Phase Eight to launch a new website for its new
plus size brand, Studio 8. The website has been designed to offer customers
optimal viewing and interaction across a range of devices.
Following
the successful launch in February 2015 of Phase Eight’s website, the company
wanted to ensure that their new Studio 8 website followed the same model and
was created with enhancing the customer’s journey in mind. The new website will
focus on customer service and a seamless experience for customers across
mobile, tablet or desktop without the need for multiple channels or less
sophisticated solutions to support each device.
Customers
will also benefit from a view tier enhancement, allowing them to navigate the
website with greater ease and locate items quicker. In addition, an updated
merchandising system will help highlight products in a way that stimulates and
entices customers. Overseas customers will also benefit from the website
supporting a wider range of currency options.
Asif
Khetani, director of e-commerce at BT Expedite, said: “A seamless shopping
experience across every channel or device is a basic expectation for customers
in today’s digitally connected world. By using BT Expedite’s ecommerce
service-led platform, Studio 8 will be able to take advantage of the latest
tools to enrich the shopping experience and drive sales.”
Louise Salt, marketing and online trading director at Phase Eight, said: “With
the introduction of Studio 8, it was very important to us that the website
reflected our brand identity and engaged our customers in an effective way.
We’ve worked closely with BT Expedite on the delivery of the site and are
pleased with the mix of improved functionality, usability and design
enhancements to offer the customer both an enjoyable and seamless shopping
experience.”
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