Pitney Bowes has launched a new single customer view software solution to help organisations enhance and deepen their understanding of customers in the digital era. Many organisations still lack the ability to enhance their customer understanding beyond what they see inside their CRM systems or eCommerce interactions. With the Pitney Bowes solution, clients can link fragmented pockets of knowledge about the customer across systems records, insights and interactions to delivery richer context. An agile approach allows new context to be added quickly to existing customer profiles to uncover timely and actionable insights.
In recent years customer information has exploded via the addition of data generated through mobile devices and social media chatter. While many organisations are equipping themselves to handle the volume, velocity and variety of big data, focus must also be placed on the veracity of big data. The accuracy of this data will ultimately dictate an organisation’s ability to drive relevant and meaningful experiences across a customer’s journey, and it will impact the ability to mitigate risk by identifying patterns of fraud.
The new solution is powered by the release of Spectrum Technology Platform v11,, the delivery platform of Pitney Bowes’ customer analytics and master data management capabilities, for which Pitney Bowes has been recognised as a leader by industry analysts. Spectrum v11 enables organisations to manage this data implosion with the introduction of big data cleansing and big data matching capabilities. This will allow the processing of data quality checks to move directly inside Hadoop and Spark-based environments and provide the tools needed to derive relevant and meaningful insights from these platforms with a more complete and accurate view of customer information.
Benefits will include the enabling of better customer service provision, optimisation and cross selling of offers, and fraud detection
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