The Mosaic Group has selected Pod1 to revamp the Coast website.
The site will feature an interactive catalogue, personal shopping
and calendar of social events for customers to plan outfits
around. The new site is Coast’s first foray into e-commerce, it
currently trades from 40 solus stores and 160 concessions in the
UK and Ireland. Pod1 has also been invited to pitch for the Karen
Millen design brief. Mosaic will continue to use the Fresca
platform to power the site. Meanwhile, Pod1 has created the single
page checkout to help stop shoppers drift away at the checkout
process. This, according to Pod1’s director and co-founder, Fadi
Shuman will revolutionise online shopping in 2007, he said,
“We predict all our e-commerce clients will be using it
next year and that many more will follow. After all, there’s no
more sorry sight than an abandoned shopping basket.”
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