Portmeirion Group “confident of return to growth”


Portmeirion Group “confident of return to growth”

Global homeware brand group Portmeirion has issued an FY25 trading update, stating that sales are expected to be c.£91m, up 1 per cent year-on-year at constant currency. Excluding the US market, impacted by tariffs, sales were up 8 per cent.

Mike Raybould, Chief Executive, commented: “We took bold decisions in April to position our business for long term growth, resetting certain customer relationships, changing how we work and reinvigorating our approach.  We have made several key senior strategic appointments in Q4 across Product and Sales roles and in US leadership; all are making a positive impact and give us confidence that we will grow and capture the opportunities ahead.

Despite the material disruption of the significant tariffs in the US, we were successful in getting our customers into stock of our seasonal ranges earlier than last year and have seen strong sell through, ahead of last year, over the festive season.

South Korea has delivered strong growth; UK tableware had an improved H2 performance and international markets are on an improving trend.

Our ‘Made in Stoke-on-Trent’ product has resonated well with customers, especially in the US, South Korea, and international markets. It is core to positioning our premium brands towards higher value customers and channels and will be a focus in our marketing in 2026.”

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