Poundland which has achieved 18 per cent growth in its sales, to £262.6m for the first quarter has opened its first outlet in Spain under the name Dealz. This will be the first in a series of openings in Spain and Ireland, in addition to new store openings in the UK. Poundland serves nearly five million customers every week including 200,000 in Ireland having opened 70 new stores last year. The chain also claims that more than 22 per cent of its customers now come from the AB demographic.
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