Poundland has announced it is opening 10 new stores across the UK and Ireland in the run-up to Christmas.
The stores – under the Poundland banner in the UK and the Dealz brand in Ireland – will employ more than 280 workers, including 160-plus in the UK across 7 stores.
They are the first to be confirmed as the discount retailer prepares to open 45 new stores over the next 12 months in an investment of over £15m.
News of the new stores comes as a Channel 4 TV documentary, “Inside Poundland: Secrets from the Shop Floor”, is due to air next month following Poundland’s transformation plans including new stores, relocations, refits and extended ranges.
The expansion is part of Poundland’s transformation which has also seen it extend the range of products available so that customers can buy more of what they need under one roof.
All the new stores will have PEP&CO clothing and homeware and selected stores will also be part of the chilled and frozen food rollout, known internally as Project Diamond Ice, which will have reached 119 stores by Christmas (see Direct Commerce news story).
Poundland managing director Barry Williams said: “We aim to bring amazing value to our customers every day and are proud to be playing our part in keeping our town centres and retail parks alive and making them places where people want to shop.”
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