British lingerie and swimwear brand, Pour Moi, has improved online CX to increase conversions and average order value (AOV), thanks to an AI-powered solution from Findologic, a leading search and navigation platform.
Founded in 2005, Pour Moi is a fast-growing online brand. According to Findologic, the company identified the need to support its customers at each stage of the “buying journey” to drive sales and loyalty in line with its growth plans. Its aim was to help shoppers find the most relevant products quickly and efficiently.
The lingerie brand wanted to ensure its eCommerce platform could deliver a ‘white-glove’ customer experience, with fast and innovative functionalities that seamlessly move customers from point A to point B.
Pour Moi had plans to completely overhaul its existing on-site CX, Findologic said. This included reducing total clicks – moving the shopper more seamlessly along each stage of the buying journey to reduce friction and abandonment rates – whilst delivering enhanced contextual information and more relevant results for customers.
Gareth Jones, eCommerce and Digital Marketing Manager at Pour Moi, explained: “We’re an innovative company – we try to set trends more than copy them, so I’m constantly on the lookout for technology and UX innovations that allow us to stay one step ahead of the competition.”
According to Findologic, its solution helped the lingerie brand “supercharge” its eCommerce operations by allowing it to optimise a shopper’s path to purchase – from enhanced on-site search and navigation to serving up hyper-personalised content that supports an individual customer’s buying journey, to mobile UX optimisation and online merchandising.
Pour Moi also implemented Findologic’s AI-powered virtual shopping assistant, Li.S.A. The technology enables Pour Moi to understand behaviours and preferences, minimising touchpoints and relieving burden so that browsers can sit back and enjoy personalised results, Findologic said.
With enhanced online CX, Pour Moi has seen a 21 per cent uplift in sessions using search, with an 11% increase in conversion through optimised features and a 10 per cent increase in AOV through the Findologic platform.
“Findologic is fantastic. I don’t see how any other provider can compete in terms of features and technological support vs. price – we were given full access to their team and platform from day one,” Mr Jones added.
Matthias Heimbeck, CEO of Findologic, commented: “Delivering personalised and seamless online experiences are important for any retailer, but it’s even more crucial when the buying journey is for a considered and complex purchase, such as lingerie, where a myriad of options, styles and sizing can easily confuse or distract the shopper to the point of purchase abandonment. By optimising on-site search and using AI to hone recommendations and curate the shopping journey, Pour Moi’s customers remain front and centre of its business, helping it not only drive conversions but improve customer loyalty.”
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