Voyado, the Swedish retail technology platform, has partnered with Pour Moi, the British fashion brand, to support the plans for global expansion and entry into new markets. Pour Moi will be using Voyado’s Elevate product to improve processes for search and merchandising and ultimately improve the customer shopping experience.
Voyado’s Elevate will enable the Pour Moi team to create efficiencies and automate manual tasks in merchandising categories and listings. Voyado’s approach to search and merchandising, coupled with the team’s extensive experience in the retail industry, allows them to understand Pour Moi’s unique challenges and identify opportunities for growth and success. The system’s understanding of product context and customer intent allows for seamless, automated merchandising, creating a smoother purchasing journey.
This partnership will be crucial in developing Pour Moi’s online presence, enabling the brand to offer a sophisticated, personalised shopping experience across new markets, while maintaining efficiency in their operations. By using AI to enhance e-commerce performance, Voyado’s Elevate ensures customers can enjoy a tailored online shopping experience.
Nicola Cosens, CMO at Pour Moi says: “We are super excited to be partnering with Voyado – their genuine passion and openness has been refreshing from the start. We are really looking forward to seeing how the partnership can improve our offering and vitally the customer experience as we move forward.”
Voyado has announced several notable partnerships in 2024, including prominent brands like Ellis Brigham, Brora, Bestseller and parenting brand Silver Cross. Pour Moi is the latest addition to Voyado’s customer portfolio, further establishing its reputation as the go-to company for enhancing customer interactions for brands.
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