Belfast’s Fountain House has been selected as the first location for a standalone Primark Home store as it responds to the growth it has experienced in the homewares category which forms part of its main store offering. This is understood to be the first in the development of further Primark Home stores across the UK.
Fintan Costello, head of Primark Northern Ireland and Ireland said: “This is a truly proud moment for Primark as we open our first standalone Primark Home store. Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city to showcase our expanded homeware range.”
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