Primer announces partnership with New Look to boost eCommerce sales


Primer announces partnership with New Look to boost eCommerce sales

Primer, a no-code automation platform for digital payments, has announced its latest partnership with New Look.

In the UK, Statista data shows that four out of five shoppers are digital buyers, and the items most bought by British women online are clothes, shoes and accessories. Customer demands for a flexible way to shop means the online payments landscape has exploded in recent years. To succeed, merchants need to implement and maintain dozens of providers, ranging from payment service providers to fraud tools, express checkout modules, wallets, buy-now-pay-later tools and more.

Primer’s partnership will provide New Look with an expansive, no-code payment infrastructure that will invigorate its online shopping experience and ensure it keeps pace with the sector’s demand. The solution will enable New Look to onboard, maintain and automate dozens of new payment tools ranging from payment service providers and fraud tools. This will reduce the amount of times a customer has to verify their identity with their bank – to express checkout modules, wallets, buy-now-pay-later tools and more with just a few clicks in a dashboard.

Ian Mahoney, director of engineering platforms at New Look, added: “Partnering with Primer will allow us to scale our payment infrastructure in line with the growth of our digital platform. Not only will the technology allow us to get up and running with new payment providers and services quickly with no code, it will also help us drive conversion across the checkout flow. Making sure that we are providing our customers the best checkout experience is a key priority for New Look and Primer is enabling us to hyperlocalise payments globally by offering our customers their preferred way to pay.”

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