Online gardening products business Primrose which enjoyed a strong uplift in demand during Covid has appointed Evolved Search to work across its technical search and overall search strategy as it develops its plan to become the best online retailer in the gardening sector. Gary Robinson, Primrose director of eCommerce said that the task of finding an agency to help the business achieve its goals was not taken lightly. Evolved Search was founded in 2014 and is based in Newcastle. Its director Tom Etherington acknowledged that it had been a highly competitive process and that it was his team’s track record in the home and garden sector that helped to win the business.
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