The cookware retailer saw revenue growth of +29.5 per cent over the full year which reflects a +77.5 per cent two-year increase on FY20. It had attracted 723,000 new customers who have shopped with ProCook for the first time and have successfully increased the rate of repeat purchase within 12 months from 18.6 per cent to 25.5 per cent year on year, reflecting, it says. the strength of its kitchenware offer and the quality of its customer base.
It achieved revenue growth of +11.4 per cent in the fourth quarter which, as expected, included a significant channel shift back to retail, as its stores were closed for the whole of Q4 last year due to Covid restrictions. On a two-year basis, its revenue growth in the quarter was +83.1 per cent.
eCommerce performance in the fourth quarter reflected particularly tough comparatives from last year, where online demand during the lockdown period was particularly strong, coupled with the impact of its strategic exit of the Amazon UK marketplace at the end of June 2021. On a two-year basis eCommerce was up +70.4 per cent, and +134.1 per cent on a LFL basis (which excludes the impact of Amazon).
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