ProCook’s revenue rose 16.3 per cent to £39.7m in the first half of FY27, with eCommerce growth outpacing retail, according to the kitchenware group’s latest trading update.
Revenue in the 16 weeks to 11 October was £24.1m, up 13.2 per cent year on year. eCommerce revenue grew 17.9 per cent, while retail revenue increased 10.6 per cent, supported by new store openings.
Like-for-like revenue rose 8.3 per cent in H1. eCommerce like-for-like sales grew 21.6 per cent, compared with 0.6 per cent growth in retail. ProCook said hot weather reduced store footfall early in Q2, before trading strengthened in the second half. It reported that it outperformed the UK kitchenware market by 20 percentage points in H1.
The group said gross margin and operating costs were in line with expectations and it remained confident of delivering a strong full-year performance in line with market expectations. It said H1 typically accounts for about 40 per cent of full-year revenue, leaving profitability weighted towards H2.
Three stores opened during the half. ProCook transferred its Gloucester warehouse to DHL in July and expects to launch Shopify after peak season and before FY27 year-end.
Net debt was £3.7m at the half-year, with £12.3m in available liquidity. The company said the position reflected cash generation alongside seasonal stock build and £2.2m of capital expenditure, primarily on new store openings.
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