ProCook has opened the doors to its latest store following continued plans to pursue UK retail expansion. The new store at atria Watford Shopping Centre in the Greater London area is the brand’s 60th store to open.
Andy Kerr, ProCook retail director, said: “I’m pleased to announce that our latest opening coincides with a big milestone for ProCook as our 60th store. We can’t wait to bring the exceptional shopping experience we’ve become known for to atria Watford. We firmly believe in the value of physical retail stores and expanding our store portfolio plays a key role in our plans to strengthen our brand awareness in the UK. As we approach the Christmas season, our team is ready to welcome everyone from the local area who loves cooking and entertaining at home.”
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