ProCook has shared details of its Annual Results for the 52 weeks ended 30 March 2025, with total revenue increasing by £69.5m (11 per cent), reflecting positive momentum in both its eCommerce and retail channels, with like-for-like revenue rising by 4.9 per cent.
During the period:
- Retail revenue increased by +10.3 per cent, benefiting from like-for-like growth of +1.5 per cent, with seven consecutive quarters of positive like-for-like growth achieved, and new store openings contributing a further +8.8 per cent.
- eCommerce revenue increased by +12.3 per cent, reflecting like-for-like growth of +10.3 per cent driven by increased traffic and average spend year on year, and sales on Amazon UK contributing +2.0 per cent points of growth
Lee Tappenden, CEO, ProCook commented: “We have delivered a strong full year performance, achieving record sales and improving the Group’s profitability and cash position, reflecting considerable progress with the execution of our clear strategy. Our successful store opening programme, electricals range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to build momentum through the year and significantly outperform the market.
“The Group has had a solid start to the new financial year with continued trading momentum to deliver the seventh quarter of consecutive revenue growth.
“Looking forward, whilst we are mindful of the uncertain geopolitical backdrop, our ongoing momentum is underpinned by record active customers and customer acquisition. We will continue to realise the benefits of the strategic progress we have made in the last year, including our store expansion programme and the improved brand awareness that brings. We have the opportunity to accelerate this further through continued progress in digital marketing and eCommerce performance and further new store openings in the current year. “We are, therefore, confident that our refreshed strategy and strengthened customer focus, together with our unique specialist proposition, will deliver sustainable, profitable growth in line with our medium-term ambitions for 100 stores, £100m revenue, and 10% margin.”
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