ProCook has reported a strong set of annual results, with revenue rising 23 per cent year-on-year to £85.5m for the 52 weeks ending 29 March 2026, significantly outperforming the wider UK kitchenware market.
The direct-to-consumer kitchenware retailer also delivered a substantial improvement in profitability, with EBITDA up 39.6 per cent to £12.5m, operating profit up 51.4 per cent to £4.9m, and pre-tax profit rising 64.5 per cent to £2.5m. Free cash flow more than doubled to £3.5m, while net cash strengthened to £4.4m.
Growth was driven by strong performance across both ecommerce and retail. ProCook opened 13 new stores during the year, taking its estate to 78 stores, while ecommerce revenue climbed 22.9 per cent. The business also attracted a record 918,000 new customers, increasing active customers by 24 per cent to 1.4 million.
Looking ahead, ProCook said trading has remained strong, with Q1 FY27 revenue up 21.5 per cent, leaving the business confident in delivering its medium-term ambitions of 100 stores, £100m revenue and a 10 per cent operating profit margin.
Lee Tappenden, CEO, commented: “ProCook’s unique proposition, as a category specialist offering high quality products at greater value due to our own-brand, directsourced business model, combined with excellent service, is clearly resonating with our customers. We have driven excellent profitable, cash generative growth, significantly outperforming the market by expanding our store network, extending and refreshing our product range, and attracting more customers to our brand through lifestyle-led social campaigns.
“With just a 1.9 per cent share of our highly fragmented kitchenware market, we see many opportunities ahead and have clear plans in place to capture more share as we increase the awareness of our brand and continue to enhance the experience of shopping with us.
“Our profitable, cash generative growth and strong balance sheet is enabling us to invest to support continued growth as we progress with our strategy, giving us confidence in delivering FY27 market expectations and our ambitions for the medium term and beyond.”
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