ProCook has released its interim results for the 28 weeks ended 15 October 2023. Total revenue declined by 3.8 per cent YoY to £26.3m. Like-for-like sales fell by 4.4 per cent due to ‘difficult trading conditions’ and ‘teething issues due to the launch of the new website’.
In the first eight weeks of the second half, including Black Friday and the early part of Christmas trading, total revenue was up by 1.5 per cent YoY, outperforming the market during this period.
Lee Tappenden, Chief Executive Officer, ProCook who joined the retailer in October 2023, commented: “Whilst the consumer macro backdrop remains challenging, we are pleased to have delivered a robust Black Friday campaign and an improvement in recent trading, as we enter the important pre-Christmas trading period.”
“Whilst we remain cautious about the timing and pace of market recovery, we are confident in our proposition and are making good strategic progress in building a stronger customer-focused business ready to accelerate growth as trading conditions improve and deliver profitable and sustainable growth for all stakeholders.”
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