ProCook targets market share growth going forward

ProCook targets market share growth going forward

Direct to consumer kitchenware specialist ProCok has updated on its trading for the 12 weeks to January 8th, 2023.

Total revenue across the quarter was £22.4m, down by 2.5 per cent on the previous year. £9.4m was generated online, and £13m from its stores but when it excluded discontinued Amazon channels it actually grew sales by 0.8 per cent.

During the final four weeks of the quarter total revenue grew by +2.9 per cent year on year (+5.9 per cent excluding Amazon channels) with a notable shift in channel mix towards retail as customers returned to physical stores prior to Christmas, partly driven by the risk to home delivery due to strikes.

Daniel O’Neill, CEO & Founder, commented: “While we remain mindful of the current economic climate, the Group’s recent performance positions it well to deliver on current market expectations for the full year.

“Our plan to maximise our trading performance and profitability will enable us to emerge stronger from the challenging trading environment and we remain confident that we will capture increased share of the large kitchenware market with our specialist offer.”


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