Productsup has announced its acquisition of World of Content, an emerging product experience management provider. By adding World of Content’s innovative product content syndication (PCS) capabilities, seamless vendor-retailer collaboration, and full GDSN support to its P2C platform, Productsup strengthens its position as the only global, scalable solution equipped to bring high-quality product information to consumers and power frictionless commerce experiences.
“In a fast-changing market, World of Content’s accelerated growth is extremely impressive,” said Vincent Peters, CEO at Productsup. “Combining their talent and high-performing software with our existing PCS capabilities provides companies with a unique commerce solution that can further improve channel performance, expand market reach, and maximize global sales. This acquisition better positions both of our customers to deliver on their P2C strategy and overcome commerce anarchy.”