Publicis Groupe has completed its $3.95bn acquisition of Epsilon. It will see CEO Bryan Kennedy remain in place whilst also becoming a member of the Publicis Groupe Executive Committee and reporting to overall CEO Arthur Sadoun.
Sadoun commented; “We are very pleased to have finalised the closing of the Epsilon acquisition in record time, at a very compelling price, creating immediate value for our shareholders. This acquisition completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the group as the global leader of personalised experiences at scale With the addition of Epsilon’s capabilities in data to our existing creative, media and technology firepower, we have all the necessary assets and talent to help our clients leapfrog their competition and grow profitably, in a data-led, digital-first world.”
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