Puma opts for parcelLab solution

Puma opts for parcelLab solution

Puma, the multinational sports equipment and apparel corporation, has chosen parcelLab to enhance its customers’ post-purchase experience and drive sales through delivering personalised and proactive communications across 26 countries. 

Throughout the pandemic, Puma’s digital sales soared, experiencing a record-breaking year in 2021. This partnership with parcelLab is a further sign of the continued investment Puma is making in their eCommerce offering and their decision to evolve into a digital-first organisation.  Puma will be using parcelLab’s service to provide its customers with branded, personalised, and transparent communications.

Colette Hilton, head of retail and eCommerce at Puma, commented: “We have continued to see our customers shop online as we develop our digital-first direct to consumer strategy, with more than a third of our sales this Christmas taking place online. This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience”. 


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