Pure Electric is over 11 of Halfords’s Cycle Republic stores which had been due to close.
Halfords informed colleagues working in the stores that their jobs had been saved as part of the deal and that employment contracts would be transferred under TUPE to Pure Electric. The affected stores include those in Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, Manchester, Norwich, Nottingham, and Southampton. The remaining 11 Cycle Republic stores and the Boardman performance centre are now set to close.
“Our new stores show our vision and the market potential to not only transform the way people move, but the way people try and buy e-scooters and e-bikes,” said Pure Electric founder Adam Norris. “We can’t wait to serve customers a bigger range and offer free e-bike test rides. Every store will have a fully equipped workshop for servicing and repairs providing a first-class service for commuters.
“We’re delighted that in the process of our expansion, we’ve been able to secure 85 colleague jobs from Halfords plc, and look forward to welcoming our new colleagues to the Pure Electric team. We thank Graham Stapleton (CEO Halfords plc,) and the team at Halfords plc for their collaborative approach.”
Pure Electric was formerly known as Pure Scooters and recently switched its focus to e-bikes. It will stock the Brompton Electric as well as a wider range when its new stores are rebranded and ready to open. This could be in early summer, subject to an easing of lockdown restrictions.
“I know these fantastic high street sites well and I’m looking forward to bringing the Pure Electric brand from online to major cities across the UK, opening up new personal services including test rides to commuters and everybody who is interested in changing the way they move,” said Peter Kimberley, (previously MD of Cycle Republic and Tredz Bikes), now Pure Electric international managing director.
“It’s an incredibly exciting time for the world of e-bikes, e-scooters and mobility solutions. Personally, I’m really delighted to be able to bring along some great colleagues from Cycle Republic into the Pure Electric family. We can’t wait to open our doors and start serving the needs of customers across the UK.”
Halfords’ CEO Graham Stapleton said: “We’re pleased to have secured this agreement with Pure Electric. Our key priority throughout this process is to mitigate as many redundancies as possible. Not only does this agreement safeguard the employment of 85 of our Cycle Republic colleagues, but it is helping to secure the future of a number of retail sites across the country. We will continue to do everything that we can to redeploy other colleagues who are impacted by our proposal elsewhere within our business.”
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