Personalised pet food business, Pure Pet Food (PPF) has completed a £15m funding round led by Felix Capital and included Mercia Ventures. The funding will support the expansion of the business which appointed a new CEO, Roz Cuschieri, in April 2023
PPF was founded in 2013 and now employs over a hundred people in Cleckheaton, manufacturing, marketing and servicing orders from its 400,000 UK-based subscribing customers. The business says it has supplied more than 42 million meals for dogs since 2013, tailored to the specific needs of each dog.
Mat Cockroft, co-founder of Pure Pet Food said: “We are thrilled to partner with Felix Capital, who have demonstrated exceptional support and collaboration. Having one of Europe’s leading consumer investors involved in the business marks a significant milestone for us, and we are excited to shape the future of Pure together.”
Felix Capital’s other investments include Castore, Deliveroo and Oatly.
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