A new approach to data cleaning and hygiene pioneered
by the Purple Agency and Save the Children has enabled the charity to ensure it
maintains an exceptionally high level of accuracy of its supporter addresses.
The new ‘deep clean approach’ has allowed the charity to make ‘significant
savings’ – all of which are used to further improve its project work all over
the world.
Says Andrew Woodger, data & planning director, the
Purple Agency, “Many organisations get the basics of data management right. The
challenge now is to push this further to enable us to wring every available
drop of accuracy and usability out of this vital fundraising source. Working
closely with Save the Children, we designed a database hygiene model which did
just that.”
Commenting for Save the Children Patrick Dunn, head of
supporter information, says: “The initial audit and data review which we
carried out with the help of the Purple Agency showed that our data management
techniques were effective, but by pushing this still further and adopting a
more tailored approach to each donor group we’ve been able to gain further
improvements. These are now a regular part of our enhanced data hygiene process.
All the savings we have made are going directly to where they are needed to
frontline projects all over the world.”
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