Qlik which provides a visual analytics platform is working with Pennies, the digital charity box which attracts micro-donations from customers via participating retailers. The charity is working with Screwfix, The Entertainer, Topps Tiles & Domino’s Pizza across multiple channels, encouraging customers to donate a few pence at point of sale when paying by card, whether in-store, online or in-app. Over 26 million donations have been made to date across 50 retailers raising £6 million, so far, for over 115 UK charities.
As all donations are made digitally, Pennies generates a wealth of data about where the donation was made – but, importantly, not about the individual who made it. Pennies follows the donation and not the donor and via the Qlik platform, which has been donated to Pennies via Qlik’s corporate social responsibility programme, has enabled the Pennies team to run reports for its retail partners almost instantly on the donations they have been making.
Neil Ambrose, systems manager, Pennies said “Qlik lets us give vital, up-to-date, detailed information to all of our merchant partners. Importantly, it motivates and drives staff when they see how much their stores are generating for charity. It also helps them thank their customers via their communications channels.”
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